A business cannot survive without converting enquirers into sales and therefore its crucial for all businesses to succeed. This process helps to turn potential customers into paying customers, increasing the revenue and growth of the business. By effectively converting enquirers into sales, businesses can also improve their customer satisfaction and build a loyal customer base. Additionally, converting enquirers into sales can help a business to identify and address any pain points in the sales process, leading to improvements and increased efficiency. Overall, converting enquirers into sales is a critical step in the success and sustainability of any business, big or small.